SEO: Keyword Analysis for Google – Example of Keyword Reseach
Keyword analysis is also known as keyword research. It is the process of finding keywords that are relevant to a company’s business. It is important to identify the keywords that potential customers use when searching for information, products or services on Google.
This page is part of the Search Engine Optimization Guide, which you can find here: SEO Guide – Ztips.org.
Finding the right keywords and search terms can be very difficult and time-consuming without the right tools. One good tool is a program called Keyword Atlas.
The Keyword Atlas program allows you to find out what search terms people are using based on the keyword you enter. For example, by entering the keyword “electric bike”, you will get several hundred search terms related to this keyword.
By copying all the keywords you get into free Google’s keyword tool, you can see how many of each keyword are used in Google searches each month.
You should choose search terms that are used at least 100 times per month and do not have high competition.
Examine the competition
Next, you need to examine how much competition there is for a particular search term. There are many methods to do this, but one good one is to use the Google search command: allintitle. This command tells you how many pages have all the words of the search term in their title. For example: allintitle: electric bike under 1000. The result is only a few pages. If you think that someone is selling electric bikes for less than 1000 dollars, he should make a page with a title like “Buy Good Electric Bike Under 1000 Dollars”. The number of searches for this search term is between 1 and 1000 thousand per month. I hope you got the idea.
Of course, Google will not immediately put a page with a specific search phrase in the title at the top of its search results, but the content of the site has to be good and relevant anyway. But the right and appropriate keyword will go a long way in the right direction.
You also have to remember the simple fact that ranking a page for a particular search term, for example in Swedish, is many times easier than in English. However, the number of searches for a given search term is many times lower in Swedish than in English.
What is a good search term?
A good keyword is one that is used by potential customers of your business and that does not have too much competition for your SEO potential. So it should be popular, but not too competitive. The more businesses want to be seen for a particular keyword, the harder it will be for you to get above them at the top of the search results page for that keyword.
Various tools allow you to examine the (estimated) volume of keywords, the degree of difficulty and the related keywords.
The easiest, simplest and most straightforward way is to do what your customers would do. Use Google. Type the most common keyword describing your product or service into Google, and get going by looking at Google’s automated suggestions. Make a note of them.
Try out the keywords Google suggests, and also check out the “People also ask” feature. Make a note of the questions, and add them to your content plan.
Next, you can try Google’s keyword builder. It can be found in the Google Ads advertising tool, so you’ll need an advertising account. You still don’t need to run an actual ad campaign, though, as you can just use the tool to search for keywords and see how many people search for them each month.
Start by favouring low-volume keywords
It’s not worth trying to take too big a bite at once, especially if your website is new and doesn’t have a strong backlink base. Google will always consider newer pages less trustworthy than older pages that have already gained authority. It can be tricky to rank on the front page for search terms that already have a lot of big competitors on Google.
While higher volume means more potential traffic, achieving rankings can be a long and painful exercise. Particularly in popular product categories, online stores can have real difficulty in achieving consistent, high search rankings. That’s why long-tail keywords are an easier route to increasing organic traffic.
It’s easier to create 10 pieces of 500-word quality blog posts or service pages with low search volumes, and get 200 visitors to your site per month from them, than to try to fight with big, competitive keywords before your site is ready.
So start small, take your time to build a sustainable foundation of SEO authority, and slowly work your way up to greater competition.
This page is part of the Search Engine Optimization Guide, which you can find here: SEO Guide – Ztips.org.
Some good articles about affiliate marketing:
The ultimate guide to affiliate marketing
Affiliate marketing - free guide for beginners
Some good articles about article/content and text spinning (rewriting):
Article spinning - Wikipedia
What is article spinning? Is it bad for SEO?
Some good articles about keyword research:
How to do keyword research for SEO
Keyword research
Some good articles about search engine optimization (SEO):
Search engine optimization - Wikipedia
Search engine optimization (SEO) Starter Guide
