SEO: Internal Blog Links – How to Optimize Your Internal Linking

Links are a common topic in search engine optimization. The word link refers to both external links to your site (backlinks) and internal links within your site. In Google’s algorithms, they are and will continue to be an important ranking signal.

If you have a post on your blog on a particular topic, you can of course link from that post to another post on your blog that deals at least to some extent with the same topic and which you would expect to be of interest to your readers.

Internal links help both Google bots and visitors to navigate your site. The more internal links point to a particular page within your site, the more important Google considers it to be in your site’s hierarchy. Of course, internal linking should be done in an orderly and natural way. Link baiting is never a good solution.

This page is part of the Search Engine Optimization Guide, which you can find here: SEO Guide –

Content clusters or silos

Content clusters (or content silos) are a great way to increase the authority of a topic in Google’s eyes. They work like carbon monoxide in Google’s algorithms.

The easiest way to create a content cluster is to write a comprehensive, long and evergreen article or infographic on a blog around a specific topic, for example. The “cloud clustering” technique introduced in this article works brilliantly in this context. A good length is over 1000 words, and the article or page should answer as many questions and keywords around the topic as possible.

For example, if one of the main pages of your blog is about weight loss, internal links to that page could come from articles about things like eat regular meals, eat plenty of fruit and vegetables, get more active and exercise, drink plenty of water, start a new sport you like, and so on.

Once you’ve created the cornerstone content for such a “skyscraper post”, you can create a number of supporting articles or content. These supporting content will link to this cornerstone content, and your cornerstone content will link back to the supporting content at appropriate points.

Why are content clusters effective?

Google is now placing more and more emphasis on the authority, trustworthiness and expertise of a site in its evaluation. The best way to increase your subject-matter expertise is to show Google that you know a lot about a topic and can put it into words. Links also show Google that the site is credible and the content is valuable. That’s why you shouldn’t forget backlinks, and especially not internal linking.

content silos

Advantages of internal links

A benefit of internal links compared to outside web links is that you are totally flexible in regards to placement and also design. You also have much flexibility concerning the number of links as well as using exact-match anchor messages. The latter are not penalized by Google in the context of internal linking, whereas you ought to be careful with exact-match support messages for outside web links to avoid keyword spamming. On top of that, inner links are much more steady as well as safe than outside web links because external links can be lost and also are consequently much less trustworthy. An additional crucial aspect is that you can utilize internal web links to describe further details on a subject without pestering or discouraging individuals.

The most vital benefit of interior connecting, however, is that you can utilize interior web links to determine which subpages of your web site should be necessary. This makes it possible to press individual pages as well as make their importance clear to Google.

Optimization of internal linking

Generally, the link structure of your internet site ought to be as all-natural and user-friendly as possible, so that customers can quickly navigate on your site. Google is likewise paying an increasing number of attention to the user-friendliness of web pages. Consequently, you should not forget this factor in the context of SEO.

Furthermore, you must avoid placing way too many inner web links on a single web page or mark such web pages as an “HTML sitemap” by using the value “noindex” in the robots meta tag. When there are greater than 400 web links on a page, it can occur that internet search engine no longer adhere to all the web links kept in mind on that web page. Additionally, with each link included, much less link equity per web link is handed down to subpages. You must also limit the number of internal web links for factors of user-friendliness as way too many web links can confuse customers. Rather, you ought to only set relevant and useful links that provide site visitors with included value.

This page is part of the Search Engine Optimization Guide, which you can find here: SEO Guide –

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